Creative Content

Last summer, “The Kelly Clarkson Show” hit the road with an innovative mobile soundstage that highlighted the show’s signature opening segment, “Kellyoke.” The soundstage made stops in New York City, Chicago, Dallas and Los Angeles, attracting supercharged and talented fans hoping to sing a virtual duet with Kelly Clarkson and to be spotlighted on the daytime talk show.

Along for some of the ride was Pitt alumna Sara Elizabeth Klein, director of marketing and digital strategy for NBCUniversal Syndication Studios. Klein (A&S ’15, BUS ’15), who was one of the lead marketers for the much-publicized tour, has been with NBCUniversal for more than seven years. She came into her leadership role about a year and a half ago, fueled by a background in advertising, promotions and creating digital strategies.

Her passion for the industry began at Pitt, where she was able to double major in film and business. That, combined with a ton of activities (including Student Government Board, Greek life, The Pitt News, WPTS Radio and student affairs) helped hone her passions for marketing and communications. In fact, she credits her campus engagements and Pitt network with landing her a position within the NBCU Page Program.

Klein, a native of Toledo, Ohio, has worked on shows such as “Access Hollywood,” “Maury,” “Jerry Springer” and “The Steve Wilkos Show.” She also launched “Karamo,” a talk show featuring the popular personality from the series “Queer Eye.” It was recently renewed for a second season.

“At the end of the day, we’re all passionate about creativity and building entertainment,” says Klein. “Pitt afforded me the skill set to follow my dreams and to be on the forefront of the changing TV landscape.”

This story was published on May 5, 2023. It is part of Pitt Magazine's Spring 2023 issue.